Why Website Content Needs to Be Keyword Focused

When people are looking for resources online, they often begin their searches with popular search engines like Google. They enter a set of keywords into the search bar, and then browse the Search Engine Results Page (SERP) for a website that looks like it matches what they’re looking for. Pages that contain relevant content, and especially those that contain the exact search terms that were used, are more likely to show on the SERP. Without ever knowing that your website exists, people can find it on their own by searching for keywords. This is the value that keyword focused content yields.

Utilizing SEO keywords appropriately can help your business prosper, but exploiting them in an attempt to rank better with search engines can result in penalties. Finding the fine line between using keywords correctly and abusing them can sometimes be tricky. Glass is a content management system (CMS) that delivers integrated SEO keyword research, and makes it easy for you to evaluate exactly how to use keywords on your page. Read on to learn how to master SEO content writing, and how using an intuitive, no code website builder can assist you along your journey.

Last updated May 19, 2022

Keyword focused content and search engine optimization (SEO)

SEO-friendly content

Why should content focus on keywords?

Keywords are what people enter to find your page, which means that these key phrases and words are the most user-friendly language that you can include. Having a dedicated writer that knows your audience and how they will search for your pages can allow you to take advantage of language that best connects with them. Rather than using “industry speak” that you may be used to hearing on the other side of the business, keywords allow you to use the exact language that your audience is using to find you.

As with anything, too much of a good thing can be harmful, and SEO content writing can easily be mismanaged without the right tools and information. A common mistake is “keyword stuffing,” or adding so many keywords to your pages that it no longer sounds natural. Users can see this as spammy, and search engines can perceive it as an attempt to manipulate your ranking and penalize you. The quality of your content is much more important than the quantity of keywords. Consider using a dedicated writer to keep your content focused on a specific topic and then keywords should naturally flow into your pages. 

Why are keywords important for search engine optimization?

Incorporating keywords into your pages helps both people and search engines understand the content of your website better. Strategic SEO content writing can even signal to search engines that you’re an authority in the industry and result in better rankings. Below are some tips for writing better keyword focused content.

→ Optimize your headers by including targeted keywords or keyword phrases.

→ Include keywords in meta descriptions and title tags.

→ Focus on only 3 to 8 keywords per page–don’t overwhelm your content!

→ Don’t force keywords. If they don’t sound natural in your writing, don’t use them.

Glass – An intuitive CMS to nail your SEO keywords

SEO keyword integration

With today’s technology, managing a website should be easy. Glass is here to help you build your website from the ground up, and find the right balance of keywords to drive organic traffic while avoiding keyword stuffing. We’ll equip you with easy to use keyword tracking tools, scalable content management, and a support team that wants to see you succeed. Improve your content strategy with Glass. 

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