When done correctly, SEO (search engine optimization) is perhaps one of the most valuable components of a successful website. SEO-friendly website design and development can help push your website rankings above competitor sites through organic search results. Since the goal of search engines is to connect people with the most relevant information to their searches, having a strong SEO content strategy is crucial to ranking higher on a search engine results page (SERP).
A common SEO strategy is to use a content management system (CMS) that supports SEO keyword research. However, with so few content management systems that support SEO tracking, finding the best CMS for SEO can seem like a challenge. A common mistake is signing up for a content management system that does not provide any integrated keyword research functionality, in which case you’re left to your own devices to cover it all. The best SEO-friendly CMS will allow you to quickly evaluate and track valuable targeted keywords, and clearly let you know what you need to change on each page. Remove the guesswork out of your SEO content strategy. Choose a CMS as transparent as Glass.
Last updated May 12, 2022
Include targeted keywords within your headings
Header tags (H1, H2, H3, etc.) are used by search engines to determine the importance of each topic on the page. These essentially act as titles for each section, beginning with H1 and trickling down as far as H6.
When it comes to headers, SEO and user experience go hand in hand. Not only do these tags help the search bots understand your page better, but they also create a more user-friendly experience, which is a high priority for popular search engines like Google. Using header tags appropriately to create user-friendly experiences is referred to as technical optimization, or another type of optimization for search engines. A common SEO tactic is to use long tail keywords, which are longer and more specific key phrases, within the headings. The reason for this is that long tail keywords are used by people who are closer to making a purchase, and header tags convey a greater sense of importance for those keywords, thus resulting in a higher conversion value.
Simply put, be sure to include headers on your page and tie in the necessary SEO keywords. Neglecting to do so can hurt your SERP ranking.
Practice relevant internal linking
Internal links are links within your website that lead to other pages within your website. Similar to headers, internal linking helps both the search bots and users understand your webpage content better. Search bots will crawl your site and follow links from one page to another. The more you link to a specific page throughout your website, the more value Google places on that page. With this in mind, remember that it’s always important to check content readability. You don’t want to litter your pages with hundreds of links if they’re not relevant to the content on the page. Generally, more value is placed on internal links if there are less of them on the page, and content readability for users is improved when the links make sense.
Keep your meta description length between 50 and 160 characters
Meta descriptions are the excerpt of text underneath the link to a search result, which are intended to briefly describe what the page is about. Google truncates descriptions that exceed about 155-160 characters. This means that when users search for specific keywords, your page’s meta description could be the determining factor to whether a user finds the content of your page relevant. This snippet of text is your chance to create a targeted description outlining exactly what your page is about. Although the meta description doesn’t have a direct impact on your site’s SEO, a carefully crafted meta description can encourage more users to click the link to your site, which signals to Google that your page’s content is relevant to what people are searching for. This can help your pages rank higher.
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