How to Optimize Your Website for SEO and Conversions

Optimizing your website for SEO (search engine optimization) can attract more traffic, leading to more opportunities to convert visitors to customers. However, while increasing your traffic is undoubtedly a positive development, it is not just the traffic you want. You need website conversions, too. Ideally, visitors interested in your product or services will take action on your site when they get there—they will click the button, call the phone number, or fill out the form and become customers. So how do you generate traffic and website conversions? Perhaps your website has been up for quite some time, and you still haven’t seen it happen. 

Building a user-friendly website with consistent layouts is an excellent start. When your site looks professional and feels organized, users have a more positive experience and are likelier to stay on your pages and purchase what you’re offering. But, for people to ever see those beautiful pages, you must first have the proper SEO implementation. Without it, people may never even know your website exists. 

SEO covers a broad range of technical requirements, including web content optimization like hierarchy and keywords, metadata for search engine optimization, page speed, image optimization, and more. It is a delicate balance between technical optimization and content optimization. Without SEO, you don’t get traffic. Without traffic, you don’t get SEO conversions. Without SEO conversions, your website has probably failed.

Regardless of your level of experience, strong SEO is the easiest to achieve with a robust website builder like Glass, which can take care of technical SEO optimizations for you. In fact, Glass even has integrated SEO keyword tracking to help you with web content optimization.

Last updated October 5, 2022

Tips for SEO implementation and optimization

SEO implementation

SEO implementation and optimization can be tough to wrap your head around, and maybe you are asking yourself how to do it properly. Here are some best practices for SEO to make your day-to-day life easier: 

Web content optimization 

The goal of web content optimization is to write and display your content in the best way to reach the largest target audience. This includes practices like optimizing images for faster page load times and using SEO keywords to signal to your audience and search engines what your content is about. When content optimization is done right, your customers won’t even notice the work you have put in to provide them with a seamless experience. When done incorrectly, prepare to watch your traffic and website conversions plummet.

How to integrate keywords into website 

Including SEO keywords in your content is crucial for your audience to find you. Optimize your content using the same language your target audience is typing into search engines to find you. This is a great way to show them you have what they are looking for. Remember, hierarchy makes a difference. SEO keywords used closer to the top of the page or in lower-numbered headings like H1s or H2s  tend to carry more value.

Glass offers integrated SEO keyword research to make this process a breeze. This feature allows you to research, track, and reference SEO keywords all from within Glass. We want you to be confident with SEO and understand how to integrate SEO into your content.

Metadata for search engine optimization

Metadata descriptions usually contain between 50 and 160 characters. When someone enters keywords into a search engine, these descriptions are displayed on the search engine results page (SERP). Keep descriptions appealing and concise to encourage users to visit your site from the SERP. 

Glass simplifies this process so that you don’t have to write any code. From any page, simply type the description you want to appear on the SERP into the “description” field. We take care of the rest.

Optimize technical SEO and on-page SEO

Both types of SEO are essential. On-page SEO is how you optimize your website with headings, subheadings, meta tags, user experience, and URL structure. Technical SEO has to do with structured data, XML sitemaps, page speed, Core Web Vitals, security, responsiveness, linking, and more. 

Although this might seem like quite the workload just to establish good SEO, a robust CMS like Glass can offload much of the burden.  

How to increase your website conversion rate

Conversion rate increase on bulletin board

If you want to increase website conversions, then you should follow these simple steps: 

Know your audience 

Understanding the needs of your audience is crucial. If you’re not sure who you’re targeting, you will likely see your bounce rate skyrocket. People might find your website and then immediately leave when the content doesn’t seem relevant to their search. 

Research keywords and use landing pages

Awareness of the keywords that visitors are searching for can give you a good insight into what you should focus on with your content. To improve their experience, ensure you do not have one landing page with all the hundreds of services you offer. Instead, using specific landing pages for each service can reduce confusion for your customers and lead to website conversions. Glass offers hundreds of templates that can be customized as your perfect landing page and help you start to increase website conversion rates.

Prove your social value

Before people purchase your products or services, they will probably look for signs that your company is upstanding. Does your website include links to company social media? Do you have reviews or testimonials listed anywhere? Consider your online presence. If you don’t have a strong online presence and visitors have never heard of you, they may struggle to follow through with the transaction.

Frequently asked questions: 

What is SEO, and how does it work?

SEO, or Search Engine Optimization, is the process of growing your website traffic through search engine results. Good SEO means that your website is easier for your audience to find without paying for ads or clicks. 

How to optimize your website for SEO?

The options to create an SEO optimized website are simple. Although challenging, you can do it alone and spend a significant amount of time researching how to implement, improve, and keep up with best practices for SEO. Secondly, you can hire a team of SEO experts to do this for you, and decide what level of involvement they will have in your business. Or, lastly, you can choose a website builder like Glass that greatly simplifies the work you need to do for SEO implementation. 

What is website conversion?

Website conversions are when you convert your visitors into customers. The exact definition of a conversion depends on what you’re marketing. Some businesses may want the visitor to download something from their webpage, others to fill out a form, and some want visitors to buy a product.

Interested in other Glass blogs?

Take a look at the page below.

Glass homepage

Dream big. Dream glass.

FacebookTwitterLinkedIn

© 2022 Glass