Local Content Optimization

Businesses that serve many locations need customized local content. The challenge these companies face is how to provide unique local content that communicates the company's products and services in a geo-specific manner. It's even more difficult to find a web publishing platform that supports the scalability you need to prevent your local pages from becoming overwhelming to manage.  

The ability to customize your website with local pages can allow search engines to develop a better understanding of your business location, which can increase the visibility of your website. By optimizing these pages, businesses can profit from improved traffic and SEO. However, it can be tedious and time-consuming to customize your website with local pages without the right tools. In fact, it may even seem impossible.

Glass is a no code website builder that enables growing companies to create unique local content without the frustration of researching which plugins are needed and how to use them. Our website builder includes integrated features that allow you to customize your website from one centralized location—no plugins or third-party applications necessary. Unchain yourself from the constraints of other website builders so you can customize your local content with ease. Eliminate the hassle of content localization and take charge of your business website with Glass.

Customize your website with Glass

Glass is a robust content management system (CMS) that grants the ultimate control to people who want to produce professional quality sites. This CMS seamlessly delivers on various web publishing needs, streamlining the process of building your website and reducing unnecessary complexities.

Affordable Custom Websites

Glass has everything you need to create affordable custom websites. Simply log in and take advantage of a variety of intuitive features, some of which include:

Web design components

Simplifying the Design Process

You no longer need to agonize over design decisions. If you don’t have the time or skills to design each location page of your website, Glass can do the heavy lifting for you. Our intuitive drag-and-drop editor helps you get started fast with multi location website design. No coding or design skills are required! Choose from a wide range of templates, including local business landing page templates. Transform our templates into unique pages simply by adding your own text and uploading your own pictures. Already know what you want your local pages to look like? You can also start from scratch instead of using a template.

Integrated Keyword Research

Speed up the search for the best keywords. Glass stores SEO keywords for quick reference, allowing you to easily check keywords on any page. This feature takes the guesswork out of keyword research by showing you exactly how optimized each page is for specific keywords. Quit wondering what the best keywords are to target an audience in a specific location and write with confidence using Glass.

SEO content writing
Scalable web design

Scaling Content Fast

Glass is the local website builder that has you covered. You will be able to make changes to your web content in a matter of seconds with no programming knowledge required. For example, if the hours of operation change for your business, simply update this information on a single global row for it to instantly take effect on all of your local pages. To make life even easier, Glass is available on any device from any location at any time—never miss an opportunity to customize your website again.

Frequently Asked Questions

How can I incorporate local content into my company website?

Glass’ integrated SEO keyword tracking can help you incorporate effective local content. Instead of blindly producing content in hopes of luring new visitors, Glass will help you pinpoint geo-specific keywords that can show in search engine results and grab the target audience’s attention.

Image optimization can improve the appearance of your site and increase your chances of ranking with Google images. All you have to do is include pictures of your products and services or any unique elements of your business that you think would add value to searches, and Glass will take care of the rest. 

An “About Us” page can provide great opportunities to tie in local content, allowing visitors to learn more about who you are and what makes you different from your competitors. Choose from one of our many templates, and you can use this space to share information about your history, mission statement, values, and goals. 

Use Glass’ global rows to include company logos, addresses, and phone numbers on local business landing pages. Build your brand image and increase your visibility by writing about local events, news, and issues that affect your target audience.

Can I customize my franchise website with local content?

While some franchises can customize their websites with local content, some franchisors do not allow franchisees to branch off from the main domain.

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